Formerly the home of the Fillmore West and Carousel Ballroom, SVN West amps up any event through three floors of raw venue space that are steeped in musical history. The main hall, reverently named Carousel, showcased dozens of concerts during its brief operation from 1968 to 1971, including musical legends like the Grateful Dead, Fleetwood Mac, Elton John, B.B. King, Miles Davis, Aretha Franklin, and more.

Conveniently located at the intersection of SF’s two main thoroughfares (South Van Ness and Market), SVN West features over 100,000 sq. ft. of event space. The open floor plan offers maximum versatility and includes Carousel and its adjacent rooftop, along with a spacious mezzanine and additional ground floor event space. Reactivated by Non Plus Ultra, SVN West is already the hottest ticket in town.



The space dates back to the late 1920’s when El Patio Ballroom opened there, hosting swing and big band musicians like Les Brown, Woody Herman, Stan Kenton, and Harry James. At some point, it became the Carousel Ballroom which operated up until 1968 when Bill Graham took it over. After about six months, he changed the name to Fillmore West (Fillmore East being his auditorium in New York City) which hosted some of the biggest names in rock and roll during its brief three year run. Check out the names of the legends of rock who performed here:

Grateful Dead
Jefferson Airplane
B.B. King
Aretha Franklin
Credence Clearwater Revival
Pink Floyd
Miles Davis
Aretha Franklin
Boz Skaggs

Van Morrison
Frank Zappa
Fleetwood Mac
Chuck Berry
J. Geils Band
The Kinks
Little Richard
Joe Cocker

Janis Joplin
The Who
Led Zeppelin
Carole King
Jeff Beck
Deep Purple
The Moody Blues
The Staple Singers
Sly & The Family Stone



  • Top Floor Square Footage: Carousel (22,900) and Rooftop  (16,500)
  • Middle Floor Square Footage: (14,400) 
  • First Floor: Showroom (25,300) and Auxiliary (15,900)
  • Capacity up to 4,000
  • Power and WiFi capabilities
  • Inside loading/unloading and drop-off